Let your campaign thrive.
RBT Public Affairs understands that the brand and reputation of participants in the investment management industry are fragile. This requires a comprehensive reputation management program that is cohesive, leveraging a number of touch points.
As any investment professional knows, real value is built by applying expertise and strategic thinking across several disciplines over time.
Marketing
At RBT, our experts know that as an investment manager, it’s not just what you say that counts, but how, and to whom, you say it.
We will develop your brand and marketing collateral with your strategy and style in the forefront.Your first impression to investors and the industry is the key to successfully closing the deal.
Knowing the critical nature of an investment manager’s marketing, we will work with your internal marketing staff, third party marketers/capital raisers, and compliance team to ensure your marketing effort is consistent, coherent, and effective.
Public Relations
In today's environment reputational risk is a critical consideration for anyone in the investment management industry.A single bad press story can destroy the years you have spent building your track record and positive name in the industry.
With an experienced team of communication professionals, RBT Public Affairs can assist you in cultivating a positive image in the media, or mitigate a crisis should one arise.
A good name and reputation begins with the service you provide, your operations and your alpha, we help you ensure it doesn’t end in a media crisis.
Government Relations
Governmental, political, and regulatory risk factors are increasingly top of mind for financial industry experts.Leveraging our deep ties with federal government decision makers ensures today’s savvy managers and investors are able to take advantage of legislative and regulatory change, or mitigate adverse effects.
We help our clients engage the process from beginning to end by performing legislative research and developing an appropriate legislative strategy.We will track relevant legislation and organize effective Capitol Hill visitations, as well as prepare clients to testify before the U.S. Congress.
If your issues reside on the state level, we also bring our experience of building a “50 state strategy” to ensure you are covered on every level of government.
Customized Research and Reports
Research is the key to any good analyst.At RBT Public Affairs we can assist you with supplemental research or a full sweep of an industry.Our information gathering and reporting capabilities enable you to grasp the entire scope of your issue.
Whether you need general industry intelligence, an understanding of geographic regulatory structures, market entry intelligence, or expert witness support, we help you approach your project needs from all fronts.
Our research and reporting experience allows you to supplement your knowledge with professional and relevant data to help ensure your success.